Use all nine US App Store metadata localizations
Add keywords to all nine additional metadata localizations indexed by the US App Store.
The US App Store indexes keywords from more than one localization. That gives you more metadata fields to work with than the English (US) listing alone.
If you only optimize English (US), you leave keyword visibility on the table.
For the US storefront, Apple indexes these fields:
- App title
- Subtitle
- Keyword field
It also indexes those fields in nine other localizations:
- Arabic
- Chinese (Simplified)
- Chinese (Traditional)
- French
- Korean
- Portuguese (Brazil)
- Russian
- Spanish (Mexico)
- Vietnamese
Each localization gives you room for more relevant terms. That increases the number of searches where your app can appear without forcing every keyword into the English (US) metadata.
What to do next
1. Audit your current US metadata coverage. 2. Add keyword sets for all nine indexed localizations. 3. Avoid duplicating terms unnecessarily across fields. 4. Track rankings over time to measure impact.
You can audit and fill these localizations in a day, then track the new terms to see which ones start ranking.
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