The easy ASO win most indie devs miss
Use all nine indexed metadata localizations in the US App Store to increase keyword coverage and improve your chances of organic installs.
Most indie developers miss a simple App Store Optimization win: the US App Store indexes keywords across more than just one localization.
If you only optimize English (US), you leave keyword visibility on the table.
In the US storefront, Apple indexes keywords found in your:
- App title
- Subtitle
- Keyword field
...across these additional localizations:
- Arabic
- Chinese (Simplified)
- Chinese (Traditional)
- French
- Korean
- Portuguese (Brazil)
- Russian
- Spanish (Mexico)
- Vietnamese
Why this matters
More indexed keywords means more chances to rank.
More ranking opportunities means more qualified organic traffic.
And more qualified traffic means more organic installs.
What to do next
1. Audit your current US metadata coverage. 2. Add keyword sets for all nine indexed localizations. 3. Avoid duplicating terms unnecessarily across fields. 4. Track rankings over time to measure impact.
This is one of the highest-leverage ASO tasks you can do in a single day.
Have you added all nine localizations yet?
Ready to get started?
Sign in to start tracking. Plain rankings, suggestions, and competitor comparisons with no fluff.
Free up to 20 keywords.